Career Academy Gets Crash Course in PR

East Islip High School students from the International Business Globalization Career Academy’s Virtual Enterprise program were invited to visit the New York City office of the Porter Novelli public relations firm this spring.

Founded in Washington, D.C. in 1972 and part of the Omnicom Group, Porter Novelli has approximately 100 offices in 60 countries and is known for its innovative use of social media. With an initial focus on helping market nonprofit organizations and civic causes, the company now also handles crisis management, consumer marketing, health care and technology for clients such as Navy Federal Credit Union, FDIC, Johnson & Johnson Corporate Communications, Blockbuster Video, and the National Institutes of Health.

“We were given a tour of the premises by Porter Novelli’s Senior Vice President/Director of Finance Mark Amone,” recounted Career Academy director Israel Malinowitzer. “The Virtual Enterprise students had an opportunity to hear from some of the employees and administrators of the company that are involved in the actual business of marketing, and had a chance to ask questions and to learn about the career skills that are required to enter the public relations field.” Porter Novelli professionals also discussed the company’s internship programs and the firm’s methodology– from surveys to brainstorming sessions – used to create a successful marketing plan.